Children's Promise

Why it is important?

Imagine we all got together and gave only one hour of our income once a year to make it really count for disadvantaged children and young people.

On a personal level, because you can buy your way to happiness. It has been scientifically proven that people who give money away to others are happier than people who spend the money on themselves.

In relation to the bigger picture: Australia is a 'lucky country' for most of us - but did you know that:

  • 30,000 Australian children were proven to have been abused or neglected in the past year and that these victims are grossly over-represented in our prisons, as perpetrators of crime and violence, and amongst the economically and socially disadvantaged?

Our concept is simple give an hour change the future

Every individual is being asked to donate one hour's salary, profits or other income from this year to create a better future for the children and young people of the next. The idea has the potential to unite the community and truly provide everybody with a reason to celebrate.

The funds raised will be invested in Australia's children and young people to give them the tools and resources they need to be healthy and responsible citizens.

About Children's Promise

Children's Promise is a not-for-profit organisation dedicated to addressing persistent disadvantage of children and young people by creating a social change movement of individual givers that together will add up to make a huge difference to the lives of children and young people.

We believe in the power of the collective. Small individual donations add up to large amounts and can shape and influence the social landscape of Australia. 

Many organisations know what to do to address disadvantage but lack the resources to put their plans into action and to scale up their operations. We want to create a movement to fill that gap.

Our Vision:
The Australian public coming together to give Australian children and young people the opportunity to reach their full potential.

Our Mission:
To raise funds for and promote the work of charities that work with Australia’s disadvantaged children and young people.

The primary objective of Children's Promise is the creation of a reliable, regular source of untied funds for charities working with and for children and young people.

Children's Promise wishes to assist organisations that have not established fundraising initiatives focused on raising money from the general public. We acknowledge that this is a very resource intensive activity and many civil society organisations are unable to build their database of regular individual supporters or run large, visible public appeals due to resource constrains. This leads to over- reliance on a singular source of funding such as the government, trusts and foundations, businesses or individual benefactors.

In theory, at least 60% of the total income should be untied funding such as donations from the general public. Children's Promise aims to raise funds nationally through a public appeal so the funds can be shared between those charities to strengthen their work and allow them to focus on their core purpose. This will achieve "economies of scale" in fundraising expenditure.


The Millennium Campaign

The name Children's Promise came from the 'The Millennium' Children's Promise™ campaign which was created and developed in the U.K. by Marks & Spencer Plc and the New Millennium Experience Company under the leadership of Prime Minister Tony Blair in 1999. During the Millennium Children's Promise took on global significance with an international network of partners in twenty-three countries participating, including the Australian Youth Foundation (AYF which has since merged with the Foundation for Young Australians (FYA) . Business leaders and companies from around the world pledged their support or mobilised the voluntary participation of their employees at the time. High profile leaders included President Johannes Rau of Germany, Prime Minister Bertie Ahern of Ireland, World Bank President James Wolfensohn, South African President Thabo Mbeki. Read more...

Children's Promise Supporters in 2000

Children's Promise was endorsed at many levels including the Government. In addition to the Patronage from the Governor General it was endorsed by the Prime Minister, the Leader of the Opposition and all Premiers and Chief Ministers. Read more...

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