Fruit2Work Joins Whitelion to provide a fruitful relationship for both organisations.


Fruit2Work Joins Whitelion to provide a fruitful relationship for both organisations.
Apr 03, 2017

Social Enterprise, Fruit2Work – www.fruit2work.com.au , announced today that it is joining youth charity, Whitelion, to create a partnership that will offer fruitful benefits for both organisations.

Fruit2Work offers meaningful employment to those who deserve a second chance, by delivering fruit boxes to Melbourne workplaces. The merge with Whitelion will mean additional employment pathways & opportunities to the young people they support through the Fruit2Work activity.

Ariel Hersh, co-founder of Fruit2Work said, “Less than 12 months ago, we made our first fruit delivery to just a few businesses from the back of a car. Fast forward to last week and we now have our own vehicle, delivering 200 boxes a week & already have two participants through the program and into full time employment”.

Whitelion has a proven track record in supporting youth at risk in the community, especially those involved in the justice system. The two organisations have been working closely over the last few months and Fruit2Work have been continually impressed with Whitelion’s care for their combined mission, as well as their entrepreneurial mindset.

Mark Watt, CEO of Whitelion stated, “Fruit2Work will be able to leverage shared resources, capital investments and a platform for increased sales to accelerate the growth of the enterprise.”

“Whitelion is intimately aware of the challenges for former offenders in Australia, where almost every 2nd person to leave prison is back within 24 months. We recognise that Fruit2Work helps to lessen the financial impact to society of offending and reoffending, and we are looking forward to further reducing this together.”

Whitelion are thrilled that the co-founders will continue providing strategic guidance as they sit on the combined board.

Thank you to all of you who have played a part in the Fruit2Work journey so far, all the amazing customers, donors and wider community of supporters. We look forward to creating more second chance jobs in your name!

The organisations will merge from the beginning of April.

For further information or an interview with either Mark Watt and/or Ariel Hersh, please contact: Rachel Robertson rachel@rocketcomms.com.au (0419) 881 791